We are
business first

We’re not creatives without business insight – business and technology are our passion and expertise.

Your business proposition is our purpose; creativity is the vehicle that drives it. We are the unique glue between your business, technology, and marketing teams.

B2B Specialists

Strategic Content

Efficient Workflow

Global Production

The difference is rational value

The value we provide our clients lies in delivering the right message to the right audience – with clarity, effectiveness, and impact. We achieve that through deep expertise in business communication and close collaboration.

Understanding every product, industry, and audience we work with is our mission, forming the foundation of every partnership and project we undertake.

Our execution
is rational

Rational Process

Agile processes simplify the client journey and optimises project results

Rational Method

Hybrid methods with multi-disciplinary expertise enable more flexible execution

Rational Technology

The right technology drives efficiency, flexibility, and high-quality results

Rational AI

We are empowered by AI,

but never at the cost of authenticity

We are
end-to-end

Embarking on a project with us means you have one dedicated partner to guide you from brief to delivery.

Our work is global

We specialise in efficient production – whether you need us in Europe, the Americas, the Middle East, Africa, or Asia.

Our clients choose us because they have one partner for all markets, ensuring consistency and simplifying project execution – all at a competitive price point. They benefit from our strategic B2B expertise, often at the same cost as a local provider without strategic B2B focus.

Hybrid methods, multi-disciplinary expertise, regional production teams, and optimised equipment give us that edge.

About us

Rational Films is based in EU and UAE, and currently serves clients in Europe, the United States, the Middle East, and Asia.

Evolving from the Luminante Film Agency, Rational Films marks the next chapter in our journey. Over the past 15 years, we’ve produced strategic B2B films for a wide range of enterprises and industries worldwide. During this time, we have become one of the preferred global film partners for Dassault Systèmes, Kollmorgen, Hexagon, and Dataiku.

In a world where marketing is growing increasingly complex, we saw an opportunity to support our clients with more streamlined film formats and smarter methods, combining our business expertise with creative execution. When it comes to producing B2B film content, Rational Films acts as the glue between our clients’ business, technology, and marketing teams – delivering accurate, impactful, and engaging narratives with authenticity.